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 Popular Wine Brands
Sutter Home, Kendall-Jackson, Kenwood Vinyards, Robert Mondavi, Korbel, Mariposa,
St. Francis, Pine Ridge, Barefoot, Glenn Ellen, J Lohr, Beringer, Gallo, Smith & Hook,
Chateau Ste Michelle, Columia Crest, Blackstone, Artesa, Byron, Buehler, Turning
Leaf.
Labels
For the vast majority of wines-- as with any other consumer product-- you have
to have an attractive package to get noticed. Unlike many other products,
however, wineries have the advantage of being able to apply almost unlimited
creativity in their package and labeling design.
The wine label, then, can play a huge role in the success or the failure of a wine,
regardless of it's quality. Go into any wine shop and scan the racks and you will
see everything from the minimalist approach to the outrageously flamboyant in
label design. This is far more the case in the U.S. than in Europe and most of the
other New World wine producing countries.
A big difference between Europe and the U.S. is that most Europeans have a long
and intimate history with wine. They buy wines based on the region , not so
much the grape variety. In the U.S., we buy on grape variety such as Chardonnay
and Merlot. And while European wine lables traditionally provide a lot of
information about where the grapes come from and who made the wine,
American wineries tend to focus on the name of the grapes in the wine.
Since most Europeans buy their wine based on region and producer, there hasn't
been much need to put alot of effort into coming up with flashy labels. In the
U.S. however, loud and showy style packaging is almost a must to get noticed
on the rack. In some of the larger wine stores you can find just about any theme
you can dream up on a wine label. Some go for high art, others for cartoons, and
animals of all sorts. Some wineries have opted for a retro-look in an effort to
instill the notion of sophistication, and others have gone with the basic black and
white label with a fancy script font to resemble the classic wines of Europe.
Wineries know full well that many people buy wine simply on how appealing
the label is. This is especially done to compensate for their lack of wine
knowledge. That is why wineries invest so much time and expense in producing
something that is so eye-catching.
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